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Cool Route Publishes its Marketing Strategy

Royal Cork General Manager, Gavin Deane, is delighted to announce the publication of the Cool Route Marketing Strategy. The Cool Route Project funded by the EU’s Northern Periphery and Arctic Programme and led by Cork Institute of Technology, commenced in June 2015. Since then, project partners in Ireland Northern Ireland, Scotland, the Faroe Islands and Norway have been working hard to study and develop strategic initiatives to build the route, covering all of the cruising grounds between cork and Tromsø, as a world recognised cruising area.

The project workpackage to develop a Route Marketing strategy was led by project partner the Royal Cork Yacht Club. Before developing the strategy, the Royal Cork, in the almost complete absence of statistics on sailing in Northern Europe, had to undertake a number of different studies. Click here to read more….

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