Cool Route has been named the No. 1 of the 6 most adventurous destinations for superyachts by the prestigious Boat International superyacht specialists followed by Antarctica, Madagascar, Borneo, Ningaloo Reef in Australia and finally Greenland. These destinations are the cream of the crop when it comes to new and unique superyacht cruising experiences. Cool Route coming out on top of the list firmly places the Cool Route on the map when it comes to superyacht itineraries, we can expect to see many more superyachts in the future.
Boat International is the global authority in superyachting, celebrating the yachts and the life that comes with them through their unique environment and it’s unrivalled access. They publish the world’s best superyacht magazines and luxury books, organise high quality events, and provide digital media services and data to owners and professionals in the superyacht industry.
Boat International products are targeted to deliver buyers, sellers and operators of superyachts to builders, brokers and service companies that operate within the global superyacht market across all media types. The Cool Route cruising grounds are among the most attractive globally and can compete with traditional cruising grounds in the Mediterranean and other destinations which is why the route has come to the attention of Boat International. This accolade is testament to the demand on the market for new and exciting unique new cruising grounds for superyachts.
This is an excellent opportunity for the Cool Route to welcome superyacht adventurers and showcase the truly magnificent cruising grounds on offer from Cork, on the South of Ireland, to Western and Northern Ireland, on to Western Scotland and then to the Faroe Islands and Tromsø in Western Norway. The Cool Route is one of the most unique and visually stunning cruising routes in the world, perfect for superyacht adventures.
Recently the Royal Cork Yacht Club, one of the oldest and most important yacht clubs in Ireland developed a new publication aimed at promoting the Cool Route as a world class superyacht destination. Royal Cork Yacht Club has experience in hosting superyacht visitors and has recognised this award as an important opportunity that will have great benefits for the rest of the Cool Route destinations in attracting superyachts. The Marketing Plan developed as part of the Cool Route project includes specific marketing activities to target superyacht owners and those that develop itineraries for them. For more details on the Marketing Plan and superyacht brochure visit www.sailcoolroute.eu/superyachts
Cool Route is funded by the EU Northern Periphery Programme and partners in the Cool Route project include Cork Institute of Technology (Lead partner and Business Planning), Donegal County Council (Project Publicity and Dissemination), Glasgow Caledonian University (Route Logistics and Planning), The Royal Cork Yacht Club (Cool Route Marketing Plan), Derry City Council (Common Booking System), Torshavn Port Authority (Expert inputs safety) Blue Sea Marinas (Expert inputs design, realisation and commercialisation planning), Western Norway Research Institute (Rural Tourism Development). The Cool Route project also has a number of Associate Partners in all regions who input valuable expertise to the project.
“Cruising Oceans on Latitudes above 51 º North” – The “COOL Route”, was approved by the NPA Interreg Programme and will research all of the logistical, business, and marketing planning for the route which will support other complimentary maritime, and shore based tourism initiatives in all of the intervening regions.